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PPC advertising drives targeted traffic to your website by placing ads on search engines and platforms like Google Ads, Bing Ads, and social media networks.
Here’s how we make it work for you
- Keyword Selection:
- Ad Copywriting:
- Campaign Types:
- Bid Management:
- Performance Tracking:
Choose keywords with high commercial intent and reasonable competition to maximize conversions.
Focus on both broad match and exact match keywords for diverse targeting.
Craft compelling ad headlines, descriptions, and CTAs (Call-to-Actions) to attract clicks.
Include keywords and highlight unique selling points (USPs).
Search Ads: Appear on search engine result pages (SERPs) when users search for specific terms.
Display Ads: Use visual banners on websites and apps within Google’s Display Network.
Shopping Ads: Showcase products with images and prices on SERPs.
Video Ads: Run ads on YouTube and other video platforms to reach highly engaged audiences.
Set and adjust bids based on keyword performance, competition, and ROI.
Use automated bidding strategies to optimize for conversions or clicks.
Monitor CTR (Click-Through Rate), CPC (Cost-Per-Click), and conversion rates.
A/B test ad variations to improve campaign performance.
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